Rave Live Brief

RAVE LIVE ANMATION BRIEF

Project Title

Rave Live Channel Idents

Unit Title

Animation

Unit Introduction

This unit is all about the impact an ident has within a brand. Rave Live is asking you to design and create idents for their branding that help express the logo the best it can. The idents of Rave Live help the brands identity and give one of the strongest impact of all the branding aspects.

The consideration of your client and audience will be of most important.

Project Brief

This project is very exciting. It is an amazing opportunity to show off your skills at a professional level to people from the industries. Your work could be chosen and shown at the event where it will be played to thousands of people.

The core brand values of Rave Live 2010 are Transformation, Collaboration and Pioneer. These values have to be considered in your design ideas.

This brief asks you to create animated idents for Rave Live One and Rave Live Two. You are to design either a short logo ident of 2-3 seconds max or a longer channel ident between 10-12 seconds max. There should be a 3 seconds hold at the end of each short animation and logo ident and each ident has to have the capability to play on a continuous loop.

Overall we will need 10 animated shorts and 8 idents, which will be 4 for each channel ident.

Logo idents will be used on the Rave Live website and the event. Channel idents will be used as part of the channels identity where they will be played before and in-between programmes.

Please collaborate as a course and ensure that there is an even amount of animated shorts and channel idents so that we have a variety. All of the idents will be used either at the event or on our website. You may either work in teams or individually.

The Rave Live channel logos will be emailed to your tutor who will forward them to you. They will be illustrator files for your editing use. Rave Lives’ branding manual will also be send to you as there are strict rules and guidelines to follow, e.g. the shape and colour of the logo must never be changed.

Idents should be saved as a .MOV as a Quick-time file.

Submission Criteria

You must submit your files in this format:

1280x720, 25fps, best quality animation codec, automatic key frames, unchecked audio as audio will be made to fit your idents, .MOV file

Key Dates

Formative Assessment Friday 26 March

Storyboards need to be seen after the first week of next term, along with everybody’s name and what group you have worked in.

Formative Assessment Monday 5 April

Summative Assessment Thursday 22 April

Idents should be saved as a .MOV as a Quick-time file and should be saved in the Public Folder we will create for you.